Your own personal diary. A collaborative space. A political soapbox. A breaking-news outlet. A collection of links. Your own private thoughts. Whatever it is you want a blog for its going to give your website that dynamic edge as well as greatly increasing your SEO / position in Google and other search engines.
This is an amazing tool for websites that are blog-based though they do not have to make use of the blogging functionality of the software. WordPress is a versatile Content Management System (CMS) that allows you to have a fully functional, and impressive, website with an excellent way of keeping on top of SEO as the more content you add to a blog will not only increase your SEO rankings with having that dynamic new content to find you via but it will also give you a very easy way to share pages with social media sites giving your website another boost. (Of course, this is setting aside the issues of customized design and detailed content. But that can follow right afterwards!). You can log in from any computer, tablet, or even mobile device on the go to do updates. Behind the scenes the software is much more sophisticated but to the user its extremely user friendly. You can almost immediately be up and running, making your first post in a matter of minutes.
Here is an example of a off the shelf template we recently started up – Jon Treasure Tree Services